Bitness contributors have taken some serious slams. I have video of Frank biting through his lip and nearly knocking himself out skateboarding in the half-pipe. I convinced Jay when we were younger to do a front-flip off my parents deck – I promised to do it if he did. He landed on his back and I took off running. I screwed-up snowboarding by missing a simple air called a slob. I sailed over the middle of the half-pipe, landed on my back and knock myself unconscious. Once I tackled Dean into a bar we had in our college apartment. A stone lamp landed on his head. Adding insult to injury, just a few weeks later a pissed off girlfriend clocked Dean on the head with her phone.

If we had wearable d3o laden gear we would have fared much better. ‘d30 (dee-three-oh) is a specially engineered material made with intelligent molecules. They flow with you as you move but on shock lock together to absorb the impact energy.‘

The best way to show you how incredible this stuff is, is to show you a video, enjoy:

Every once in a while there comes along a product that is so futuristic, I feel lucky to have witnessed it in my lifetime. I’m still waiting for time travel and a chance to book my ticket to Mars, but for now at least I have d3o. If you’re reading d3o, I’m drinking the koolaid and ready to go to work.

Posted by: Lawrence